Fashion Week isn't just about the runway - it's about the characters that orbit it.
It's not just about the clothes, it's about the characters who really bring it to life.
In this world, we contribute to this narrative everyday. The clothes that we choose to wear on this day. The occasion that we may or may not be going to. It even boils down to how comfortable you may want to be to spend your day at home.
Fashion archetypes are the modern identities of Fashion Week, similar to a play with many players.
Which one are you this season?
I. The Archivist
Traits: Insanely obsessed with history, archival fashion, mother of vintage, designer lineage
Outfit Vibe: Classic tailoring, subtle nods to fashion's past
Why They're Here: Legacy and continuity
Quote: "Fashion is fleeting. Style is eternal.
I'm just here to keep the receipts."
II. The Trend Hunter
Traits: Always in the newest, boldest pieces
Outfit Vibe: Fresh off the runway, hot emerging styles
Why They're Here: To find the future of fashion before anyone else
Quote: "If it's already on Instagram, it's dead to me."
III. The Minimalist
Traits: Lives in neutral tones, sleek silhouettes, and effortless chic
Outfit Vibe: The Row, Jil Sander, head-to-toe tonal looks
Why They're Here: Purity and refinement
Quote: "Black is my pop of color."
IV. The Maximalist
Traits: Loves excess - prints, textures, accessories
Outfit Vibe: Pattern-clash couture, layered jewelry, dramatic makeup
Why They're Here: Joy, drama, attention
Quote: "Florals for spring? Groundbreaking.
Try sequins at brunch."
V. The Insider
Traits: PR execs, buyers, editors - the runway is their office
Outfit Vibe: Sharp tailoring, practical chic, phone always in hand
Why They're Here: Access, deals, power
Quote: "I don't watch the show. I watch who's watching."
VI. The Dreamer
Traits: Wide-eyed, curious, soaking it all in
Outfit Vibe: Experimental, eclectic, still forming their personal style
Why They're Here: Inspiration and belonging
Quote: "One ticket, one show, one life-changing moment."
How to Find Your Archetype
You may see yourself in more than one archetype. Like a good wardrobe, you shift roles depending on the season, mood, or chapter of your life.
The great thing about this is: that's okay.
In Fashion, there are. No. Rules.
That's what makes everyone fall in love with it. Creative freedom, self-expression all in one. No words. Someone can get a sense of who you are just by taking one look at you.
In conclusion...
Fashion Week is theater, and we're all a part of the cast. We are all the main character.
So tell me - are you the Archivist? The Dreamer?
Or somewhere in between?
XX